This weird event shows that when an average viewer believe that he or she is given the choice of choosing which TV station to follow , he/she has been in fact only made victim of the the concentrated media market where companies such as CBS, CNN, or News Corp are buying competitor TV stations like an 8 year old child collecting postal stamps. Such companies simply use their massive network of local and national TV station to promulgate their messages more effectively than ever ( And God Knows what kind of message their are spreading), either with a similar tone like we saw on the video, or by simply reshaping them so as for average Joe to feel free in his choices. Viewers are simply sold the Illusion of choice at the cost of their own freedom.
Introduction to Mass Communication offers a survey that examines the many different mass media, including newspapers, magazines, radio, television, motion pictures, book publishing, Internet and satellite communication.
Saturday, 4 February 2012
The Illusion of diversity in today's media
Recently, I came across a very interesting video that has more about it than it shows. It is a 3 min video taken from a late night TV show hosted by American television host Conan O'brien, reporting on his decision to perform a Same-sex marriage between two of his colleagues live on his show. At first glance, one could only think of the video as being a TV blooper compilation, like the many we watch on the internet, yet what is intriguing about it is the fact that it clearly show us that even with the tremendous number of TV channels reporting on the polemic event, their reaction has in reality been the same.
This weird event shows that when an average viewer believe that he or she is given the choice of choosing which TV station to follow , he/she has been in fact only made victim of the the concentrated media market where companies such as CBS, CNN, or News Corp are buying competitor TV stations like an 8 year old child collecting postal stamps. Such companies simply use their massive network of local and national TV station to promulgate their messages more effectively than ever ( And God Knows what kind of message their are spreading), either with a similar tone like we saw on the video, or by simply reshaping them so as for average Joe to feel free in his choices. Viewers are simply sold the Illusion of choice at the cost of their own freedom.
This weird event shows that when an average viewer believe that he or she is given the choice of choosing which TV station to follow , he/she has been in fact only made victim of the the concentrated media market where companies such as CBS, CNN, or News Corp are buying competitor TV stations like an 8 year old child collecting postal stamps. Such companies simply use their massive network of local and national TV station to promulgate their messages more effectively than ever ( And God Knows what kind of message their are spreading), either with a similar tone like we saw on the video, or by simply reshaping them so as for average Joe to feel free in his choices. Viewers are simply sold the Illusion of choice at the cost of their own freedom.
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